AI replies and limits
Last reviewed:
Short answer
Every message the AI agent sends to a contact counts as one AI reply. Free includes 50 a month, Plus from 1,000. When they are used up, new chats wait for your team; nothing is billed extra.
What counts
| Action | Counts? |
|---|---|
| The agent answers a DM | Yes, one per reply |
| Test chat on the agent page | No |
| “AI draft” in the inbox | No |
| “Rewrite” in the editor | No |
| “Build with AI” for automations | No |
Included per month
| Plan (active contacts) | AI replies |
|---|---|
| Free (100) | 50 |
| Plus 500 | 1,000 |
| Plus 1,000 | 2,000 |
| Plus 2,500 | 5,000 |
| Plus 5,000 | 10,000 |
| Plus 10,000 | 20,000 |
The counter resets every month on the day your account or plan started, and when the trial turns into the first paid month. Settings → Plan & usage shows the date.
When they run out
You get an email at 80 % and at 100 %. After that the agent pauses until the counter resets and new chats go to your team with a note. Automations keep running. A higher tier applies immediately.
Still stuck? Write to us and tell us what you tried: hello@dmowl.com