Personality and tone
Last reviewed:
Four settings shape how the agent sounds: a role, a message length, style rules and example messages. Examples matter most, because the agent copies the tone of real replies; “Learn from my past replies” fills them in from your inbox.
Role
The role sets what the agent works towards in a chat:
| Role | Focus |
|---|---|
| Community manager | Engages followers and builds loyalty. |
| Sales closer | Turns chats into sales. |
| Support agent | Answers questions and solves issues. |
| Content promoter | Shares posts and boosts reach. |
| Lead nurturer | Follows up and warms prospects. |
| Brand concierge | Gives personal guidance. |
Message length
Short is about 10 words, normal about 25, long about 50. The agent always writes like a DM: no headings, no lists, no sign-off.
On Instagram, short wins. Pick long only if people ask detailed questions, e.g. about treatments or courses.
Style rules and examples
Style rules are a few plain sentences, e.g. “Warm, direct, a little playful. Use first names. Max one emoji per message.”
Example messages are real replies you sent. Paste three to five, or click “Learn from my past replies” to insert your last 8 replies from the inbox, then remove the ones that don’t fit.
The agent replies in the language the person writes in, so one setup works for German and English followers.
Test it
The test chat on the right uses your unsaved settings and doesn’t count towards your AI replies. Ask it the questions you get most, change one setting, ask again.
Questions? Answers.
Will people notice it’s AI?
With good examples and short messages it reads like you. If someone asks for a person, the agent hands the chat to your team.
Still stuck? Write to us and tell us what you tried: hello@dmowl.com