Campaigns: messaging many contacts at once
Last reviewed:
A campaign sends one flow to many contacts at once — for a launch, a reminder or a last call. Instagram only allows business messages to people who wrote to you in the last 24 hours, so every audience counts only those reachable people: all of them, your followers among them, or one folder.
Audiences
| Audience | Who gets it |
|---|---|
| All reachable | Everyone who wrote to you in the last 24 hours |
| Reachable followers | Followers among them |
| Reachable in a folder | People in one folder who wrote in the last 24 hours |
The number next to each audience is exactly who receives the campaign. Opted-out contacts are skipped automatically.
Sending and scheduling
Write the messages with the same steps as automations, then click Send now or pick a time and Schedule. A scheduled campaign counts the audience at the moment it is sent.
The Free plan includes 3 campaigns per month; Plus has no limit. Only owners and admins can send.
Grow your reachable audience first: a story with “Reply YES for early access” gives you a list of people you may message for 24 hours.
Questions? Answers.
Why can’t I message all my contacts?
Instagram’s rules allow business messages only within 24 hours of the person’s last message. DMowl enforces this so your account stays safe.
Can I see results?
Each sent campaign shows sent messages, replies and conversions (clicks on tracked links).
Still stuck? Write to us and tell us what you tried: hello@dmowl.com