📍 For cafés, studios, salons & shops

Your front desk, inside Instagram.

“Are you open on Sunday?” “Do you have a table for four?” DMowl answers the everyday questions, takes bookings and brings your regulars back — while you serve the guests in front of you.

📍
your.brand
example conversation
Are you open Sunday? Table for 4 at 11?
Hi Lena! Sunday 9–16 ☀️ I can note 4 people at 11:00 — under which name?
Weber
Done — see you Sunday, Weber family! 🥐
✓ saved to contact · folder “Bookings”
0
missed DMs during rush hour
<2s
answer time
1 click
to message all regulars
The problem

Sound familiar?

😮‍💨

Phone in one hand, latte in the other

DMs arrive at rush hour. Answering them means ignoring the customers in front of you.

😮‍💨

Same questions, every day

Opening hours, prices, parking, vegan options — answered over and over.

😮‍💨

Regulars forget you exist

You have hundreds of happy customers on Instagram and no simple way to invite them back.

With DMowl

Three flows that fix it — live in minutes.

01 First DM

Welcome new DMs

Quick buttons for “Opening hours”, “Book a table” and “Menu” — then AI handles the rest.

👋 Template: Welcome new DMs
02 Comment “WIN”

Run a giveaway

Win a brunch for two: comment, verified follow, entry — DMowl draws the winner.

🎉 Template: Run a giveaway
03 Campaign

Quick DM survey

Ask what they’d like next — answers land on each contact.

📊 Template: Quick DM survey

Questions? Answers.

I’m not technical. Is this for me?

Yes. Pick a template, change two texts, done. Most people are live in under five minutes.

Can staff answer too?

Invite your team. Anyone can take over a conversation — automations pause for that guest.

Your first automation.
Live today.

Free plan, no credit card. Copy a template, pick a keyword, done.

Start for free now

More use cases