Campaign reaches fewer people
Last reviewed:
Short answer
Campaigns only go to contacts who wrote to you in the last 24 hours — that is Instagram’s rule, not a DMowl setting. The audience count in the campaign editor already shows how many people are reachable right now.
Who is left out
- Contacts outside the 24-hour window — the largest group by far.
- Contacts who opted out (STOP, unsubscribe, abmelden).
- For a folder audience: everyone not in that folder. Without a chosen folder, nobody is sent to.
- For the followers audience: contacts DMowl hasn’t confirmed as followers yet.
- Contacts above your plan’s active contact limit, if it is reached during sending.
How to reach more people
Send campaigns shortly after something that makes people write to you: a story with a question sticker, a comment-to-DM post or a live. Everyone who replies is reachable for 24 hours.
On Free you can send 3 campaigns per month; Plus has no campaign limit.
Questions? Answers.
Can I schedule a campaign?
Yes. Keep in mind the audience is counted at the time of sending, so it may be different from what you saw when you scheduled it.
Still stuck? Write to us and tell us what you tried: hello@dmowl.com