Analyse your Instagram DMs with AI

What you can learn from your DMs

• The five questions people ask most, and whether your bio or highlights already answer them.
• Buying signals: price questions, “where can I buy”, sizes, availability.
• Objections: shipping, trust, price. Each one is a post idea.
• Which automation brings people who actually click and buy.

Step by step

1. 1
   Connect

   Connect Instagram to DMowl, then add DMowl as a connector in ChatGPT or Claude (URL https://dmowl.com/mcp).

2. 2
   Collect

   Ask: “Go through my 20 newest contacts and read their latest messages.” The assistant pulls the conversations through DMowl.

3. 3
   Group

   Ask: “Group the questions by topic, count them and quote one typical message per topic.”

4. 4
   Act

   Ask: “Create a comment-to-DM automation for the top topic, and put everyone who asked about prices into a folder Hot leads.”

Useful prompts

• “Which questions did I answer slowest or not at all?”
• “List contacts who showed buying intent but never clicked a link.”
• “Turn the three most common objections into three reel ideas with a hook each.”
• “Compare the last 30 days with the 30 days before: messages, new contacts and clicks.”

Treat your followers’ messages as personal data: only analyse what you need, and don’t paste them into tools you don’t trust.