Instagram engagement rate calculator
Calculate your Instagram engagement rate from followers, likes and comments — and see how it compares to accounts of your size.
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Below the typical 4–8 % for your size. Posts that ask for a comment (“comment GUIDE”) usually lift it quickly.
Benchmark for your account size: 4–8 % (rough orientation).
Enter your follower count.
Add average likes and comments per post (or from your last post).
See your engagement rate and the benchmark for your account size.
Turn comments into conversations
Every “LINK” comment gets an instant DM. More comments push your reach, the DM brings the click.
Questions
How is the engagement rate calculated?
(Likes + comments) ÷ followers × 100. Some tools also count saves and shares — enter them as comments if you have them.
What is a good engagement rate?
It depends on size: small accounts often reach 3–6 %, large ones 1–2 %. Our benchmark shows the typical range for your size.
How do I raise it?
Give people a reason to comment. A “comment LINK and I’ll DM you” post typically gets many times more comments than a link in bio.